Running a business shouldn’t be this hard.

Thynko helps small businesses understand where customers get stuck and bring clarity to the experience, so things work the way they should.

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About

Thynko helps small businesses make their customer experience clearer, simpler, and more consistent.

The focus is on understanding how customers move through a business, where confusion or friction appears, and what gets in the way of progress. Everything is grounded in real customer behaviour and how businesses actually operate day to day.

Friction

Most small businesses lose customers before the real work even begins.

Navigation

Navigation doesn’t make sense, so visitors hesitate, loop around, or leave without acting.

Conversion

Booking or ordering feels harder than it should, right when customers are ready to commit.

Trust

Customers arrive expecting one thing and experience another. Confidence erodes quickly.

Follow-up

Enquiries slip through when processes live in someone’s head instead of the system.

Integration

Tools exist, but information doesn’t flow cleanly between them.

Dependency

The business runs, but only because someone is constantly holding it together.

Navigation

Navigation doesn’t make sense, so visitors hesitate, loop around, or leave without acting.

Conversion

Booking or ordering feels harder than it should, right when customers are ready to commit.

Trust

Customers arrive expecting one thing and experience another. Confidence erodes quickly.

Follow-up

Enquiries slip through when processes live in someone’s head instead of the system.

Integration

Tools exist, but information doesn’t flow cleanly between them.

Dependency

The business runs, but only because someone is constantly holding it together.

Navigation

Navigation doesn’t make sense, so visitors hesitate, loop around, or leave without acting.

Conversion

Booking or ordering feels harder than it should, right when customers are ready to commit.

Trust

Customers arrive expecting one thing and experience another. Confidence erodes quickly.

Systems

This usually isn’t a people problem.

Customer experiences rarely break all at once. They drift. A page gets added. A workaround becomes routine. A tool solves one issue but introduces another. Over time, the experience becomes harder to navigate, both for customers and for the business itself. Most friction comes from systems that evolved without ever being designed end to end. Clarity does not come from working harder or adding more tools. It comes from stepping back and understanding how everything fits together.

Proccess

How Thynko works

We follow a proven five step approach to transform your customer experience. Each phase builds on the last. When these steps work together, the experience starts to feel easier, not just different.

Understand

Map

Shape

Improve

Sustain

Step One
Understand

We listen before we define the problem. Nothing gets assumed.

Through interviews, observation, and data analysis, we build a grounded understanding of how customers behave, what they are trying to achieve, and where things begin to break down.

Understand

Map

Shape

Improve

Sustain

Step One
Understand

We listen before we define the problem. Nothing gets assumed.

Through interviews, observation, and data analysis, we build a grounded understanding of how customers behave, what they are trying to achieve, and where things begin to break down.

Outcomes

What changes when things start to work

When friction is reduced and systems are aligned, the experience begins to feel easier for everyone involved. Customers move forward with less hesitation. Teams spend less time fixing avoidable issues. Decisions become clearer because they are based on real behaviour, not assumptions. The result is not a perfect experience, but one that is understandable, consistent, and easier to improve over time.

Clarity replaces confusion

Customers can quickly understand where they are and what to do next.

Progress feels easier

Customers move forward without unnecessary hesitation.

Trust is reinforced through consistency

The experience matches expectations at every stage.

Next Steps
Next Step

Let’s look at what’s really happening in your business

The first conversation is about understanding, not selling. We look at where customers hesitate, where teams work around problems, and where small changes could make things easier. You’ll leave with a clearer picture of what matters most and what to focus on next.

Get in touch

How would you like to continue?

Send an enquiry

We'll get back to you within 24hrs

Send an enquiry

We'll get back to you within 24hrs

Send an enquiry

We'll get back to you within 24hrs

Book a free consultation

Schedule a time that works for you

Book a free consultation

Schedule a time that works for you

Book a free consultation

Schedule a time that works for you