Design the experience your customer deserves.

Find what’s slowing the experience down across services, websites and digital products, then design a clearer way forward.

Design the experience your customer deserves.

Find what’s slowing the experience down across services, websites and digital products, then design a clearer way forward.

Experience clarity

What Thynko does.

Thynko helps product teams, agencies and growing businesses find where customer journeys stall, where digital experiences lose people, and what needs to change. The work covers CX strategy, UX, service design, digital product design, brand experience and website experience audits.

Experience clarity

What Thynko does.

Thynko helps product teams, agencies and growing businesses find where customer journeys stall, where digital experiences lose people, and what needs to change. The work covers CX strategy, UX, service design, digital product design, brand experience and website experience audits.

The Difference

You work directly with the thinking.

Most consultancies split strategy from execution. The person who sells the work is rarely the person doing it. At Thynko, every engagement is delivered directly by a senior designer. That keeps the work clear, fast and aligned from first conversation to final outcome.

The Difference

You work directly with the thinking.

Most consultancies split strategy from execution. The person who sells the work is rarely the person doing it. At Thynko, every engagement is delivered directly by a senior designer. That keeps the work clear, fast and aligned from first conversation to final outcome.

Man focused on coding at dual monitors in a home office setting.
Man focused on coding at dual monitors in a home office setting.
Hand drawing diagram on a whiteboard with a black marker.
Hand drawing diagram on a whiteboard with a black marker.
Hand drawing diagram on a whiteboard with a black marker.

The Breakdown

Most friction starts with handoffs.

Friction shows up as drop-offs, rework, unclear decisions and missed opportunities. The visible issue is rarely the full problem.

Journeys stall before they complete

Users drop off before they convert

Teams keep revisiting the same issues

The product works, but the experience feels unclear

The service promise does not match the delivery

The root cause stays hidden

Laptop displaying analytics with a line graph and pie chart on the screen.
Laptop displaying analytics with a line graph and pie chart on the screen.

The Impact

What this work actually changes.

The Impact

What this work actually changes.

Conversion improved from 1.6% to 7%, reaching 15% on key actions

Conversion improved from 1.6% to 7%, reaching 15% on key actions

Bounce rate reduced by around 20%

Bounce rate reduced by around 20%

Mobile engagement increased by over 250%

Mobile engagement increased by over 250%

Rage clicks reduced by nearly 80%

Rage clicks reduced by nearly 80%

NPS improved from 17 to 53

NPS improved from 17 to 53

Supported record sales through improved experience

Supported record sales through improved experience

Laptop displaying analytics with a line graph and pie chart on the screen.
Laptop displaying analytics with a line graph and pie chart on the screen.

What I Do

How the work gets done.

Each engagement starts by understanding what is slowing the experience down, then shaping the right response across strategy, service, product or brand.

What I Do

How the work gets done.

Each engagement starts by understanding what is slowing the experience down, then shaping the right response across strategy, service, product or brand.

Customer journey mapping diagram showing connected touchpoints and flow between service steps.

Customer Experience Strategy

Find where the journey breaks, what is causing friction, and what needs to change first.

Customer journey mapping diagram showing connected touchpoints and flow between service steps.

Customer Experience Strategy

Make the full journey visible so you can see where people drop off and why.

Customer Experience Strategy

Find where the journey breaks, what is causing friction, and what needs to change first.

Customer journey mapping diagram showing connected touchpoints and flow between service steps.

Customer Experience Strategy

Find where the journey breaks, what is causing friction, and what needs to change first.

Service blueprint diagram on a chalkboard showing connected processes, handoffs, and workflow structure.

Service Design

Align internal processes, handoffs and responsibilities with what customers actually experience.

Service blueprint diagram on a chalkboard showing connected processes, handoffs, and workflow structure.

Service Design

Align internal processes, handoffs and responsibilities with what customers actually experience.

Service Design

Align internal processes, handoffs and responsibilities with what customers actually experience.

Service blueprint diagram on a chalkboard showing connected processes, handoffs, and workflow structure.

Service Design

Align internal processes, handoffs and responsibilities with what customers actually experience.

Digital product design concept showing the word Design selected on an interface screen.

Digital Product Design

Design clearer websites, apps and digital products through UX, UI, structure and usability.

Digital product design concept showing the word Design selected on an interface screen.

Digital Product Design

Design clearer websites, apps and digital products through UX, UI, structure and usability.

Digital Product Design

Design clearer websites, apps and digital products through UX, UI, structure and usability.

Digital product design concept showing the word Design selected on an interface screen.

Digital Product Design

Design clearer websites, apps and digital products through UX, UI, structure and usability.

Brand identity concept sketch on paper with pencil and pen during early visual design exploration.

Brand Experience

Shape the visual and verbal system people use to understand and trust the business.

Brand identity concept sketch on paper with pencil and pen during early visual design exploration.

Brand Experience

Shape the visual and verbal system people use to understand and trust the business.

Brand Experience

Shape the visual and verbal system people use to understand and trust the business.

Brand identity concept sketch on paper with pencil and pen during early visual design exploration.

Brand Experience

Shape the visual and verbal system people use to understand and trust the business.

Hands drawing a flowchart on paper next to a laptop.
Hands drawing a flowchart on paper next to a laptop.
Hands drawing a flowchart on paper next to a laptop.

The Way

A clear way to understand, address and improve.

The Way

A clear way to understand, address and improve.

Understand

Review what is happening through goals, behaviour, data and business context.

Map

Make the journey, service or product experience visible.

Design

Shape clearer solutions that are practical to use and easier to deliver.

Improve

Prioritise what changes first and make progress easier to measure.

Support

Keep things clear and aligned as the business evolves.

FAQ

Quick answers

FAQ

Quick answers

How much does it cost?

Projects vary depending on the challenge. Most start with a website experience audit or discovery session, with larger work scoped after that.

Do I work with you directly?

Yes. Every project is delivered directly by Paulo Toni, from first conversation to final outcome.

What kind of businesses do you work with?

Thynko works with product teams, agencies, SaaS and software businesses, property brands, professional services, retail, healthcare and growing businesses.

How is this different from hiring an agency?

You work directly with a senior designer. That means faster decisions, clearer thinking and less translation between strategy and execution.

Does Thynko only work on digital products?

No. The work covers customer journeys, services, websites, digital products and brand touchpoints.

Can Thynko work with our existing team?

Yes. Thynko can work alongside internal teams, agency partners and existing delivery processes.

The Testimonials

In their words.

The Testimonials

In their words.

limited-time only

Get a clear view of where the experience is slowing down.

Start with a high-level website experience audit to identify friction, unclear journeys and opportunities for improvement.

*Free experience audit is a high-level review only. Detailed recommendations and implementation are scoped as a paid engagement. Limited availability.

limited-time only

Get a clear view of where the experience is slowing down.

Start with a high-level website experience audit to identify friction, unclear journeys and opportunities for improvement.

*Free experience audit is a high-level review only. Detailed recommendations and implementation are scoped as a paid engagement. Limited availability.

limited-time only

Get a clear view of where the experience is slowing down.

Start with a high-level website experience audit to identify friction, unclear journeys and opportunities for improvement.

*Free experience audit is a high-level review only. Detailed recommendations and implementation are scoped as a paid engagement. Limited availability.

Next Step

Tell Thynko what's happening.

The first conversation is about understanding what needs attention. No pitch, no pressure, just a clear look at where the experience may be slowing down.

Let’s begin

*Required field

Next Step

Tell Thynko what's happening.

The first conversation is about understanding what needs attention. No pitch, no pressure, just a clear look at where the experience may be slowing down.

Let’s begin

*Required field

Next Step

Tell Thynko what's happening.

The first conversation is about understanding what needs attention. No pitch, no pressure, just a clear look at where the experience may be slowing down.

Let’s begin

*Required field