The Breakdown
Most friction starts with handoffs.
Friction shows up as drop-offs, rework, unclear decisions and missed opportunities. The visible issue is rarely the full problem.
Journeys stall before they complete
Users drop off before they convert
Teams keep revisiting the same issues
The product works, but the experience feels unclear
The service promise does not match the delivery
The root cause stays hidden
Understand
Review what is happening through goals, behaviour, data and business context.
Map
Make the journey, service or product experience visible.
Design
Shape clearer solutions that are practical to use and easier to deliver.
Improve
Prioritise what changes first and make progress easier to measure.
Support
Keep things clear and aligned as the business evolves.
How much does it cost?
Projects vary depending on the challenge. Most start with a website experience audit or discovery session, with larger work scoped after that.
Do I work with you directly?
Yes. Every project is delivered directly by Paulo Toni, from first conversation to final outcome.
What kind of businesses do you work with?
Thynko works with product teams, agencies, SaaS and software businesses, property brands, professional services, retail, healthcare and growing businesses.
How is this different from hiring an agency?
You work directly with a senior designer. That means faster decisions, clearer thinking and less translation between strategy and execution.
Does Thynko only work on digital products?
No. The work covers customer journeys, services, websites, digital products and brand touchpoints.
Can Thynko work with our existing team?
Yes. Thynko can work alongside internal teams, agency partners and existing delivery processes.







