Small Business Solutions
Customer experience consultant for small businesses.
Create an experience that feels clear, consistent, and trustworthy from first click to follow-up.
Small Business Solutions
Customer experience consultant for small businesses.
Create an experience that feels clear, consistent, and trustworthy from first click to follow-up.
The Work
Thynko's focus is on understanding where customers get stuck and what's actually causing it.
The Work
Thynko's focus is on understanding where customers get stuck and what's actually causing it.
The Problem
If marketing isn’t working, look at the experience.
Customers rarely tell you why they leave. Friction builds in places you can't see, disconnected systems, unclear steps, broken handoffs. What looks like a marketing problem is usually an experience problem.
The Problem
If marketing isn’t working, look at the experience.
Customers rarely tell you why they leave. Friction builds in places you can't see, disconnected systems, unclear steps, broken handoffs. What looks like a marketing problem is usually an experience problem.
Customers went quiet and you don’t know why.
Same problems keep coming back.
Something in your process is costing referrals.
Something’s broken, but can’t see where.
People enquire, then disappear.
You don’t know what to fix first.
The Services
What Thynko can help you improve.
The patterns behind friction are often the same. Services can be delivered individually or combined, depending on what your business needs most.
The Services
What Thynko can help you improve.
The patterns behind friction are often the same. Services can be delivered individually or combined, depending on what your business needs most.
Customer Journey Mapping
See how customers actually move through your business.
Customer Journey Mapping
See how customers actually move through your business.
Customer Journey Mapping
See how customers actually move through your business.
Experience Audits
Find what’s confusing, broken, or slowing people down.
Experience Audits
Find what’s confusing, broken, or slowing people down.
Experience Audits
Find what’s confusing, broken, or slowing people down.
Service & Process Design
Align what happens inside with what customers expect outside.
Service & Process Design
Align what happens inside with what customers expect outside.
Service & Process Design
Align what happens inside with what customers expect outside.
AI Automations
Automate repetitive tasks so your business runs smoother.
AI Automations
Automate repetitive tasks so your business runs smoother.
AI Automations
Automate repetitive tasks so your business runs smoother.
Conversion & Clarity Improvements
Make it obvious what customers should do next.
Conversion & Clarity Improvements
Make it obvious what customers should do next.
Conversion & Clarity Improvements
Make it obvious what customers should do next.
Web & Brand Design
A website built around how your customers think, not just how it looks.
Web & Brand Design
A website built around how your customers think, not just how it looks.
Web & Brand Design
A website built around how your customers think, not just how it looks.
The Process
How Thynko works.
Research, mapping, design, and measurable improvement — built around how your business actually works.
The Process
How Thynko works.
Research, mapping, design, and measurable improvement — built around how your business actually works.
Understand
We listen before we define the problem. Nothing gets assumed. Through interviews, observation, and data analysis, we build a grounded understanding of how customers behave, what they are trying to achieve, and where things begin to break down.
Map
We make the experience visible, end to end. We map customer journeys to show how people move through your business in reality, highlighting friction points, gaps, and moments that matter most.
Design
We design improvements that fit how your business actually works. Solutions are shaped around real constraints, real teams, and real customers. No theoretical frameworks or over engineered ideas that never make it to delivery.
Improve
We implement changes and measure what moves the needle. Improvements are rolled out iteratively, tracked, and refined based on real performance and customer feedback.
Support
We help the experience stay clear as your business evolves. Customer experiences are never finished. We provide ongoing support to adapt, refine, and respond as customer needs and market conditions change.
The Expertise
CX expertise built in boardrooms. Delivered for main street.
Curabitur ligula sapien, tincidunt non, euismod vitae, posuere imperdiet, leo. Nunc nec neque. Phasellus leo dolor, tempus non, auctor et, hendrerit quis, nisi. Nulla facilisi. Mauris sollicitudin fermentum libero. Phasellus accumsan cursus velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.
Paulo Toni
Thynko's Founder
The Expertise
CX expertise built in boardrooms. Delivered for main street.
Curabitur ligula sapien, tincidunt non, euismod vitae, posuere imperdiet, leo. Nunc nec neque. Phasellus leo dolor, tempus non, auctor et, hendrerit quis, nisi. Nulla facilisi. Mauris sollicitudin fermentum libero. Phasellus accumsan cursus velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.
Paulo Toni
Thynko's Founder
The Expertise
CX expertise built in boardrooms. Delivered for main street.
Curabitur ligula sapien, tincidunt non, euismod vitae, posuere imperdiet, leo. Nunc nec neque. Phasellus leo dolor, tempus non, auctor et, hendrerit quis, nisi. Nulla facilisi. Mauris sollicitudin fermentum libero. Phasellus accumsan cursus velit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.
Paulo Toni
Thynko's Founder
Certifications
User Experience Design, 2018
Customer Experience Strategy and Design, 2020
Human Centred Service Design, 2025
AI Strategies for Business Transformation, 2026
User Experience Design, 2018
Customer Experience Strategy and Design, 2020
Human Centred Service Design, 2025
AI Strategies for Business Transformation, 2026
User Experience Design, 2018
Customer Experience Strategy and Design, 2020
Human Centred Service Design, 2025
AI Strategies for Business Transformation, 2026
The Testimonials
What people say.
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
Paulo brings a rare combination of strategic thinking and hands-on execution. At AVJennings, he consistently translated complex business problems into clear, customer-centred experiences that delivered real outcomes. He works collaboratively across teams, challenges assumptions constructively, and has a strong ability to connect design decisions back to business goals. Paulo was a trusted partner to both marketing and digital teams, and his impact was felt well beyond individual projects.
Kylie Mannix
Head of Marketing
AVJennings
I had the pleasure of working with Paulo during his time as Design Lead at AVJennings. He was a great partner to work with and a real asset to the team, consistently delivering high-quality work that supported conversion, performance, and overall customer experience outcomes. His strategic insight, combined with a hands-on approach, helped translate marketing objectives into results-driven, customer-centred design.
Jing Pang
Marketing Manager
Sekisui House Australia
FAQ
Quick answers.
FAQ
Quick answers.
How much does it cost?
Our packages start from $1,500. We'll give you an exact quote after a free 30-minute call, before you commit to anything.
Do you work online or in person?
Both. Most work is done remotely. For in-person sessions, we serve Greater Sydney and the NSW Central Coast. Interstate available on request.
What kind of businesses do you work with?
Service-based businesses with 2–50 staff. Health, trades, professional services, hospitality, retail, and education. If your customers' experience of you matters, we can help.
Next Step
Let's get started
Please fill out the form below so we can get started.
Next Step
Let's get started
Please fill out the form below so we can get started.
Next Step
Let's get started
Please fill out the form below so we can get started.