Services
Every layer of the experience, covered.
Services
Every layer of the experience, covered.
Designed For
Who Thynko works with.
Thynko works with product teams, agencies, SaaS and software businesses, property brands, professional services, financial services, retail, healthcare and startups. The common thread is simple: something in the experience needs to be clearer, easier or better aligned.
Designed For
Who Thynko works with.
Thynko works with product teams, agencies, SaaS and software businesses, property brands, professional services, financial services, retail, healthcare and startups. The common thread is simple: something in the experience needs to be clearer, easier or better aligned.
CX Strategy
Customer Experience Strategy
Find what is slowing the customer journey down and what needs to change first.
Customer Experience Strategy looks at how people move from awareness to decision, action and support. It helps identify where the experience is unclear, where trust drops, and where the business should focus next.
what you get
Customer journey review
Friction and drop-off analysis
Current-state experience mapping
Opportunity areas ranked by impact
Clear recommendations for what to improve first
Best for
Businesses with unclear customer journeys, low conversion, repeated friction, poor handoffs or uncertainty about where to focus.
CX Strategy
Customer Experience Strategy
Find what is slowing the customer journey down and what needs to change first.
Customer Experience Strategy looks at how people move from awareness to decision, action and support. It helps identify where the experience is unclear, where trust drops, and where the business should focus next.
what you get
Customer journey review
Friction and drop-off analysis
Current-state experience mapping
Opportunity areas ranked by impact
Clear recommendations for what to improve first
Best for
Businesses with unclear customer journeys, low conversion, repeated friction, poor handoffs or uncertainty about where to focus.
CX Strategy
Customer Experience Strategy
Find what is slowing the customer journey down and what needs to change first.
Customer Experience Strategy looks at how people move from awareness to decision, action and support. It helps identify where the experience is unclear, where trust drops, and where the business should focus next.
what you get
Customer journey review
Friction and drop-off analysis
Current-state experience mapping
Opportunity areas ranked by impact
Clear recommendations for what to improve first
Best for
Businesses with unclear customer journeys, low conversion, repeated friction, poor handoffs or uncertainty about where to focus.
Service
Service Design
Align what happens inside the business with what customers experience outside.
Service Design looks at the systems, handoffs, roles and processes behind the customer experience. It helps teams understand where delivery breaks down and how to create a clearer way forward.
what you get
Service blueprinting
Process and handoff mapping
Role and responsibility clarity
Gap analysis across teams and touchpoints
Future-state service recommendations
Best for
Teams dealing with unclear ownership, inconsistent delivery, internal friction or service experiences that no longer match customer expectations.
Service
Service Design
Align what happens inside the business with what customers experience outside.
Service Design looks at the systems, handoffs, roles and processes behind the customer experience. It helps teams understand where delivery breaks down and how to create a clearer way forward.
what you get
Service blueprinting
Process and handoff mapping
Role and responsibility clarity
Gap analysis across teams and touchpoints
Future-state service recommendations
Best for
Teams dealing with unclear ownership, inconsistent delivery, internal friction or service experiences that no longer match customer expectations.
Service
Service Design
Align what happens inside the business with what customers experience outside.
Service Design looks at the systems, handoffs, roles and processes behind the customer experience. It helps teams understand where delivery breaks down and how to create a clearer way forward.
what you get
Service blueprinting
Process and handoff mapping
Role and responsibility clarity
Gap analysis across teams and touchpoints
Future-state service recommendations
Best for
Teams dealing with unclear ownership, inconsistent delivery, internal friction or service experiences that no longer match customer expectations.
UX / Product
Digital Product Design
UX, UI and digital product design built around how users actually behave.
Digital Product Design improves how people move through websites, apps, portals and platforms. The work focuses on structure, usability, interface behaviour and the decisions users need to make.
what you get
UX research and strategy
Information architecture
Wireframes and prototypes
UI design for web, desktop and mobile
Design systems and reusable component thinking
Best for
Websites, SaaS platforms, portals, apps and digital products that need clearer structure, better usability or stronger onboarding.
UX / Product
Digital Product Design
UX, UI and digital product design built around how users actually behave.
Digital Product Design improves how people move through websites, apps, portals and platforms. The work focuses on structure, usability, interface behaviour and the decisions users need to make.
what you get
UX research and strategy
Information architecture
Wireframes and prototypes
UI design for web, desktop and mobile
Design systems and reusable component thinking
Best for
Websites, SaaS platforms, portals, apps and digital products that need clearer structure, better usability or stronger onboarding.
UX / Product
Digital Product Design
UX, UI and digital product design built around how users actually behave.
Digital Product Design improves how people move through websites, apps, portals and platforms. The work focuses on structure, usability, interface behaviour and the decisions users need to make.
what you get
UX research and strategy
Information architecture
Wireframes and prototypes
UI design for web, desktop and mobile
Design systems and reusable component thinking
Best for
Websites, SaaS platforms, portals, apps and digital products that need clearer structure, better usability or stronger onboarding.
Brand
Brand Experience
Make what people see, read and feel match the value of the business.
Brand Experience shapes the visual and verbal system people use to understand and trust a business. It connects positioning, identity and touchpoints so the brand feels consistent in use, not just polished in a presentation.
what you get
Brand positioning and visual direction
Logo and identity development
Typography and colour systems
Brand guidelines
Digital brand application
Best for
New ventures, rebrands and businesses whose identity, message or touchpoints no longer feel aligned.
Brand
Brand Experience
Make what people see, read and feel match the value of the business.
Brand Experience shapes the visual and verbal system people use to understand and trust a business. It connects positioning, identity and touchpoints so the brand feels consistent in use, not just polished in a presentation.
what you get
Brand positioning and visual direction
Logo and identity development
Typography and colour systems
Brand guidelines
Digital brand application
Best for
New ventures, rebrands and businesses whose identity, message or touchpoints no longer feel aligned.
Brand
Brand Experience
Make what people see, read and feel match the value of the business.
Brand Experience shapes the visual and verbal system people use to understand and trust a business. It connects positioning, identity and touchpoints so the brand feels consistent in use, not just polished in a presentation.
what you get
Brand positioning and visual direction
Logo and identity development
Typography and colour systems
Brand guidelines
Digital brand application
Best for
New ventures, rebrands and businesses whose identity, message or touchpoints no longer feel aligned.
FAQ
Common questions
FAQ
Common questions
Do I need to know which service I need before reaching out?
No. It's common to arrive with a sense that something needs attention but no clear view of where. That's exactly what the first conversation is for.
Can services be combined?
Yes. Most engagements combine areas. CX Strategy may lead into Service Design, Digital Product Design or Brand Experience depending on what the work reveals.
How long does a typical engagement take?
It depends on scope. A website experience audit is usually faster. Strategy, service design and product design projects are scoped based on the depth of work required.
Is UX part of Customer Experience Strategy?
UX is part of the broader customer experience, but it is handled through Digital Product Design when the work involves websites, apps, portals or platforms.
What is the difference between Customer Experience Strategy and Service Design?
Customer Experience Strategy focuses on the overall customer journey and where value breaks down. Service Design focuses on the internal systems, roles and processes that deliver that experience.
Is UX part of Customer Experience Strategy?
UX is part of the broader customer experience, but it is handled through Digital Product Design when the work involves websites, apps, portals or platforms.
What happens after the work is done?
You receive clear findings, priorities and recommended next steps. Further design or implementation support can be scoped if needed.
limited-time only
Start with a high-level website experience audit to identify friction, unclear journeys and opportunities for improvement.
*Free experience audit is a high-level review only. Detailed recommendations and implementation are scoped as a paid engagement. Limited availability.
limited-time only
Start with a high-level website experience audit to identify friction, unclear journeys and opportunities for improvement.
*Free experience audit is a high-level review only. Detailed recommendations and implementation are scoped as a paid engagement. Limited availability.
limited-time only
Start with a high-level website experience audit to identify friction, unclear journeys and opportunities for improvement.
*Free experience audit is a high-level review only. Detailed recommendations and implementation are scoped as a paid engagement. Limited availability.
Next Step
Tell Thynko what's happening.
The first conversation is about understanding, not selling. No pitch, no pressure. Just a clear look at what's happening and where the experience needs attention.
Next Step
Tell Thynko what's happening.
The first conversation is about understanding, not selling. No pitch, no pressure. Just a clear look at what's happening and where the experience needs attention.
Next Step
Tell Thynko what's happening.
The first conversation is about understanding, not selling. No pitch, no pressure. Just a clear look at what's happening and where the experience needs attention.