Pro9

Digital Experience Redesign

Pro9

Digital Experience Redesign

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Scape:

Prefabricated Wall System

Client:

Pro9

Year:

2025

Services:

Experience Audit

Conversion & Clarity Improvements

Website

View Live

View Website

Challenge

Why this mattered.

Pro9’s website no longer reflected its technical credibility in prefabricated construction. The outdated experience undersold innovation, weakening trust with developers, architects, and government stakeholders. Competitors demonstrated credibility through data and case studies. Pro9 needed a modern, scalable platform that showcased its technical strength and drove qualified leads.

Who was affected?

Developers and Architects needed case studies and data to validate technical and sustainability claims.

Government Partners required compliance, energy, and performance documentation.

Builders sought specifications and installation details to assess feasibility.

Internal Teams needed a central hub for project updates, reducing reliance on LinkedIn posts.

Goal

Pro9’s website no longer reflected its technical credibility in prefabricated construction. The outdated experience undersold innovation, weakening trust with developers, architects, and government stakeholders. Competitors demonstrated credibility through data and case studies. Pro9 needed a modern, scalable platform that showcased its technical strength and drove qualified leads.

Rebuild Pro9’s digital presence to strengthen trust, highlight technical excellence, support content evolution and lead generation.

Pro9’s website no longer reflected its technical credibility in prefabricated construction. The outdated experience undersold innovation, weakening trust with developers, architects, and government stakeholders. Competitors demonstrated credibility through data and case studies. Pro9 needed a modern, scalable platform that showcased its technical strength and drove qualified leads.

Approach

The evidence

Cross-competitor analysis across 32 features and five competitors revealed Pro9 had the strongest positioning but the weakest digital presentation. Benchmarking showed universal gaps in social proof and lead generation. Stakeholder workshops confirmed the credibility required for sustainability credentials, shaping objectives: implement market-leading lead-generation and social-proof systems.

The solution

Tailored information architecture for key audiences.

Multi-step lead qualification system.

Social proof integration addressing competitor gaps.

Prominent 8 to 9.4-star energy compliance positioning.

Modular framework enabling autonomous updates

Research

Cross-Competitor Strategic Intelligence

Information Architecture Design

Prototype Validation

Accessibility Testing

Governance Documentation

Performance Analytics

Outcome

The redesign transformed Pro9 from the weakest digital presentation to a competitive market position, achieving strategic objectives through evidence-based design.

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Conversion rate validating lead generation infrastructure

My role

I led end-to-end UX and CX strategy from competitive intelligence through governance implementation. Cross-competitor analysis identified Pro9’s strategic opportunity: the strongest product and the weakest digital presence. I defined evidence-based goals and embedded scalable systems, transforming the website into a competitive business driver that delivers measurable credibility and conversions.

Legacy and reuse

The modular framework enabled scalable updates whilst competitive positioning transformed Pro9 from a digital laggard to a market contender. The website became the official source of truth, reducing reliance on LinkedIn and establishing credibility with developers, architects, and government partners.

I led end-to-end UX and CX strategy from competitive intelligence through governance implementation. Cross-competitor analysis identified Pro9’s strategic opportunity: the strongest product and the weakest digital presence. I defined evidence-based goals and embedded scalable systems, transforming the website into a competitive business driver that delivers measurable credibility and conversions.

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