Argyle Elderslie

Immersive Digital Sales Experience

Argyle Elderslie

Immersive Digital Sales Experience

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Scope:

Touchscreen Kiosk and Sales Consultant Workflow

Client:

Argyle Elderslie

Year:

2024

Services:

Digital Product Design

Digital Product Design

Service Design

Service Design

Watch Interaction

Challenge

Why this mattered.

Sales consultants lacked a compelling, integrated digital tool to support townhouse sales conversations. Existing processes relied on disconnected materials and manual tracking, limiting the ability to provide real-time enquiry visibility and deliver a credible on-site experience.

Who was affected?

Sales consultants needed an intuitive, integrated tool to guide buyer conversations and track enquiries in real time.

Buyers needed a compelling, immersive experience at the point of commitment.

Management needed visibility into enquiry pipeline through Salesforce.

Goal

Design an immersive touchscreen kiosk experience that improved consultant workflows, supported the sales conversation, and integrated with Salesforce for real-time enquiry visibility.

Rebuild Pro9’s digital presence to strengthen trust, highlight technical excellence, support content evolution and lead generation.

Design an immersive touchscreen kiosk experience that improved consultant workflows, supported the sales conversation, and integrated with Salesforce for real-time enquiry visibility.

Approach

The evidence

Sales consultants were interviewed and live presentations observed to identify pain points. Common frustrations included fixed interfaces, awkward ergonomics, and slow response times. Paper-based and low-fidelity prototypes simulated real presentation flows, revealing how consultants naturally guide conversations and informing interface design that followed their rhythm.

The solution

A Windows-based interactive kiosk designed in collaboration with Digital and Marketing teams:

42-inch touchscreen removed vendor reliance.

Intuitive interactions reduced presentation friction.

Salesforce integration automated lead capture.

Documented patterns enabled national rollout.

Prototyping validated and improved engagement.

Research

Stakeholder Workshops

Field Observation

Prototyping

Usability Testing

Comparative Benchmarking

Iterative Design Validation

Pilot Deployment

Outcome

The kiosk experience enabled record townhouse sales, improving consultant confidence, streamlining workflow, and delivering real-time enquiry visibility through Salesforce integration.

The kiosk experience enabled record townhouse sales, improving consultant confidence, streamlining workflow, and delivering real-time enquiry visibility through Salesforce integration.

Measure of impact

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Townhouses sold rapidly after the kiosk launch

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Townhouses sold rapidly after the kiosk launch

Real-time enquiry visibility via Salesforce integration
Real-time enquiry visibility via Salesforce integration
Operational control removed vendor dependency
Operational control removed vendor dependency

Role

Thynko led discovery, facilitated co-design sessions with consultants, and guided prototyping and usability testing. The Digital team coordinated Salesforce and internal systems integration. The result was a scalable, cost-efficient, human-centred solution that improved consultant confidence, customer engagement, and sales performance across the sales network.

I led end-to-end UX and CX strategy from competitive intelligence through governance implementation. Cross-competitor analysis identified Pro9’s strategic opportunity: the strongest product and the weakest digital presence. I defined evidence-based goals and embedded scalable systems, transforming the website into a competitive business driver that delivers measurable credibility and conversions.

Legacy and reuse

The scalable framework was documented and approved for national rollout before acquisition. Design-led thinking directly influenced sales results and consultant performance, transforming a cost-saving initiative into measurable gains in service experience. Consultants reported smoother, more ergonomic, and flexible presentations, improving engagement and confidence across the network.

I led end-to-end UX and CX strategy from competitive intelligence through governance implementation. Cross-competitor analysis identified Pro9’s strategic opportunity: the strongest product and the weakest digital presence. I defined evidence-based goals and embedded scalable systems, transforming the website into a competitive business driver that delivers measurable credibility and conversions.

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