How AR helped turn product information into a more immersive sales experience for buyers.

Scope:

AR App Redesign

Client:

AVJennings

Year:

2020-2022

Services:

Digital Product Design

Challenge

Why this mattered.

Sales teams relied on static 2D floor plans, limiting a buyer's ability to understand spatial relationships and home features during early purchase stages. Marketing materials could not replicate the experience of walking through a home. AVJennings needed an immersive digital tool to transform sales presentations and build buyer confidence before construction completion.

Who was affected?

Prospective buyers purchasing off-plan struggled to visualise homes from 2D floor plans during sales presentations.

Sales teams lacked immersive tools to demonstrate home features and spatial layouts in context.

Marketing needed innovative experiences to differentiate AVJennings in a competitive property market.

Goal

Redesign the augmented reality app so customers could visualise and explore full-scale 3D homes from floor plans, both in sales centres and on-site at their actual land.

Approach

The evidence

The original 2018 app had dated visual design and a limited user experience that constrained adoption. Sales teams needed more intuitive navigation and controls. Customer feedback highlighted a desire for simplified onboarding and clearer interaction patterns. The empty field placement feature, which lets customers visualise a home at actual scale on their land, required redesign and integration as a core interaction.

The solution

Redesigned native iOS and Android apps with modernised visual design and improved AR interactions, including scan-to-model, tap-to-open roof, interior walkthrough, and enquiry flows. An empty field placement feature enabled customers to position full-scale homes on their actual land. Information architecture and controls were streamlined for both sales centre and on-site use.

Research

Lean UX Methodology

Internal Testing with Sales Teams

User Flows

Information Architecture

Low-to-High Fidelity Interactive Prototypes

Native App Design (iOS and Android)

Iterative Design Validation

Outcome

The redesigned app transformed static floor plans into immersive 3D home exploration experiences, supporting confident purchase decisions at the earliest stage of the buying journey.

Measure of impact

Over 100 downloads in the first month following launch across iOS and Android

Sales teams reported improved customer engagement and confidence during presentations

Customers used the app both in sales centres and on-site to visualise full-scale homes on their land

The app operated successfully from 2020 until AR functionality was integrated directly into the website in 2022

Role

I led the complete UX and UI redesign for native iOS and Android. I designed the information architecture, user flows, AR interactions, onboarding experience, controls, enquiry forms, and supporting screens. Working in Adobe XD, I created low-to-high fidelity interactive prototypes and collaborated with Auggd (AR technology partner), CadStudio (3D modelling), and marketing stakeholders throughout delivery.

I led end-to-end UX and CX strategy from competitive intelligence through governance implementation. Cross-competitor analysis identified Pro9’s strategic opportunity: the strongest product and the weakest digital presence. I defined evidence-based goals and embedded scalable systems, transforming the website into a competitive business driver that delivers measurable credibility and conversions.

Legacy and reuse

The app operated until early 2022, when AR functionality was integrated directly into the AVJennings website, removing the download barrier and expanding reach. Design patterns, interaction models, and user flows from the app directly informed the web-based AR implementation, extending immersive visualisation capabilities to a broader audience without requiring installation.